Top 3 Marketing Trends For Small Businesses

Small business marketing has become almost overwhelming with the constant updated and revisions in new media and technologies. We are far from the days where an email marketing strategy and a few radio and print advertisements would suffice as an effective way to attract clients to your business. Search engine optimization and social media have severely alternated the effectiveness of the old media marketing strategies and will soon replace them entirely. Mobile optimization that is very user-friendly and contains excellent content that is short and to the point is perhaps the most prominent trend in business marketing. Most present day online marketing campaigns follow this trend.The 3 Online Marketing Trends Small Business Owners Must Be Aware OfEnhancing your Web presence can be accomplished using these 2013 marketing trends and helps your small business to attract new clients. These trends include mobile marketing, search engine optimization, and social media advertising.The Mobile MarketMore mobile phones and devices exist than there are people on the planet. Because of this constantly growing number of mobile users, small businesses must look to offer mobile versions of their webpages. Creating a marketing campaign that can be accessed by mobile users is essential. It has been documented that there is a consistent decreasing trend in the amount of traditional desktop searches because of the transition consumers are making towards mobile searches. Mobile marketing, or marketing through mobile sites, mobile applications, and mobile commerce is vital because most consumers will access the Internet using their mobile phone or device this year. Making your mobile website from your traditional website can be done at a reasonably inexpensive cost through a vendor. In 2013, small businesses have the ability to create mobile marketing campaigns and are able to accept mobile payments at very little to no costs.Search Engine Optimization (SEO) and a High-ranking Placement in Search EnginesThe search engine algorithm update that was introduced by Google in 2012 has done away with the old tactics of paying a few hundred dollars to place your website at the top of the search list and shifted the focus of small businesses to content and promotion. Search engine optimization is a very important investment for small businesses looking to maintain relevance in the online and mobile market. For example, thanks to Google’s newly updated algorithm, if someone was thinking of starting a small business in Texas, they would need to be able to produce high-quality website content and attract attention using various online and offline channels to be placed high on the Google search engine. Your website’s content is the most important feature here.Social Advertising is the Hottest #Trending TopicWhile there still is no perfect blueprint for a social media marketing campaign, the trend is still perhaps the most important one to follow for small businesses looking to attract potential prospects. The Facebook and Twitter users are a conglomerate of new consumers and clients due to the ever increasing amount of time consumers spend on these social medial channels each day of the year. Careful consideration of the target audience and effective use of keywords will help to create an excellent social media campaign and reach a large amount of new consumers at very little cost.New media has nearly made the use of old media advertising obsolete. Devices and mediums such as the mobile market, search engine optimization, and social media advertising are the most effective means of establishing an effective marketing campaign and online presence and will expose your small business to an emerging audience of new clients and consumers.